Review the following 4:17 minute YouTube video on Southwest entitled “A Day in the Life of Culture Committee” of Southwest’s culture and the role of the culture in promoting good strategy execution. The link to the video is http://www.YouTube.com/watch?v= V7P0T9IbYKU.
Review the Southwest Case (Case 13) Answer the following prompts:
What grade would you give Southwest management for the job it has done over the years in implementing and executing Southwest’s strategy? Please prepare a 2-3 page report detailing and fully supporting your evaluation. Your report must absolutely reflect command of and use of the material covered in Chapter 10.
What 3-4 policies, procedures, and operating practices have been the most important in accounting for the success that Southwest has enjoyed in executing its low-cost, low fare strategy? Prepare a 2-3 page report that identifies the factors you deem to be pivotal and that presents convincing and forceful support for why they have mattered so much?
Southwest CEO Gary Kelly has asked you to advise him on what policies, procedures, and operating practices at Southwest are working particularly well and what changes might be needed to improve Southwest’s performance in 2010-2011 and beyond. In addition, he want you to present him with 3-5 recommendations on what he should do to make a success of the AirTran acquisition. Please present Mr. Kelly with a 2-3 page report detailing the things that Southwest does right, the problems that you see and the areas where it needs to improve, and your recommendations to improve Southwest’s performance prospects and to Southwest’s acquisition of AirTran a genuine success. It is imperative that your report demonstrate command of the material in Chapter 10 and that each of your action recommendations be supported with reasoned arguments and factual evidence
Does the AirTran acquisition make good strategic sense for Southwest? What strategic issues and problems do Gary Kelly and Southwest executives need to address as they proceed to close the deal with AirTran and contemplate how best to integrate AirTran’s operations and AirTran’s employees into Southwest? What recommendations would to Gary Kelly and Southwest executives as the company heads into 2011?
Please use APA format