1-1 Discussion: Strategic Position

Strategic positioning is an integral aspect of the potential success of a company. Review the resources regarding Kellogg’s (Who Killed Tony the Tiger? How Kellogg Lost Breakfast and Will Kellogg’s Cereal Sales Ever Return to Normal?), and consider the different elements that have played a role in the company’s current position, such as competition and industry trends. Then reflect upon your chosen company and post information on the following:

  • What is the background of the current market?
  • What are the most significant sources of competition for this company?
  • What are the significant industry trends that could impact your company?
  • Provide a brief synopsis of the overall market and key segments.

In response to at least two of your peers, discuss trends that may affect their chosen companies and possible impacts on their branding image and business success.

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