- Explain customer-perceived value.
- Explain total customer satisfaction.
- What valuable functions can brands perform for a firm?
- Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.
- Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.
1. Explain customer-perceived value.
September 21st, 2020 admin
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