1. Explain customer-perceived value.

  • Explain customer-perceived value.
  • Explain total customer satisfaction.
  • What valuable functions can brands perform for a firm?
  • Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.
  • Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.
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