A new market strategy?

This will be an 800 word paper. The goal here is to develop a new market strategy that will include the following for Sephora in Saudi Arabia. This is a foreign market assessment. With Saudi Arabia being a tricky country for a U.S. based company to get into:

  • What is the overall market readiness for the cosmetic industry in Saudi Arabia?
  • Market Entry strategies that ultimately prove successful for Sephora cosmetics in Saudi Arabia?
  • Product or brand modification strategy?
  • Channel selection and development strategy?
  • You can leave a response, or trackback from your own site.


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