Alibaba.com: A Born-Again “Born Global” Firm?

Review the attached case study file. Then, research current business, entrepreneurial history, and the industry it operates in. In your analysis, address the following:

  1. Would you consider Alibaba a “born global” firm?
  2. How effectively does Alibaba help entrepreneurs overcome “psychic” distance?
  3. Which internationalization entry modes has Alibaba favored? Were they all successful?
  4. How effectively has Alibaba utilized the five entrepreneurial strategies identified in the module overview?
  5. What are the strategic implications for action for Alibaba given your findings?

Suggested Resources:

  • Alibaba 2011 Annual Report and company website
  • Company, industry, and rival analysis (OneSource, Global Data, MarketLine, and Lexis-Nexis Academic: Company Dossier)
  • Recent events (Reuters, WSJ, Financial Times, etc.)

For additional details, please refer to the Case Study Guidelines and Rubric document posted below

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