Brand Study- Coca Cola

After reading the Coca Cola Case in your text, address the following:

The case demonstrates how Coca-Cola’s brand identity is continually modified to be dynamic and consistently relevant to the culture. The results report: “the brand became more relevant to a new generation, reconnected with people who grew up with it, and ultimately grew sales.” Review the Coca-Cola case from your own perspective after reading the Brand Basics chapter of our textbook. Include three topics from the chapter and address their relevance to the case.

Keeping a “level playing field” for all, your journal entry must be between 300 and 400 words in length. Please plan your response before submitting your completed journal.

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