Brand names and brand symbols are the primary elements that drive a consumer’s connection to a brand. Using your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of brand names and brand symbols. Give at least two examples of the “stories” behind a brand name and a brand symbol.
- Do not provide any lists / bullets of information.
- Provide a link to each source you use, and in-text citations for any information that comes from external sources.