Branding and Brand Names

Brand names and brand symbols are the primary elements that drive a consumer’s connection to a brand. Using your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of brand names and brand symbols. Give at least two examples of the “stories” behind a brand name and a brand symbol.

  • Do not provide any lists / bullets of information.
  • Provide a link to each source you use, and in-text citations for any information that comes from external sources.

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