can this be done in a day?

ou are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter.

Case Assignment

Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode.

After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete – Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market.

Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram.

Assignment Expectations

Excel Analysis

Complete analysis in Excel using the Histogram function. Check the following video on histogram: https://youtu.be/4eLJGG2Ad30

If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Excel-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=en-US&rs=en-US&ad=US

Check the professional market research reports from IBISWorld database to find the industry analysis for your cumulative Session Long Project.

IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.

Written Report

  • Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
  • Provide a brief introduction to/background of the problem.
  • Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.
  • Provide a written analysis that supports your Histogram age groups (bins).
  • Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy.
  • Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
  • Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.
  • Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
  • Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
  • Upload both your written report and Excel file to the case 1 Dropbox.

Here are some guidelines on how to conduct information search and build critical thinking skills.

You can leave a response, or trackback from your own site.

CLICK ORDER NOW TO GET A CUSTOMIZED PAPER ON THIS TOPIC JUST FOR YOU!! 0%PLAGIARISM 100% ORIGINAL PAPER

11 Responses to “can this be done in a day?”

  1. 371008 848759OK 1st take a good look at your self. What do you like what do you not like so a lot. Work on that which you do not like. But do not listen to other men and women their opinions do not matter only yours does. Function on having the attitude that this is who you are and if they dont like it they can go to hell. 453813

  2. 382032 750552hi and thanks for the actual blog post ive recently been searching regarding this specific advice on-line for sum hours these days as a result thanks 960391

  3. 106809 725679I like this website its a master peace ! Glad I detected this on google . 638742

  4. 5653 176038Thanks for this excellent. I was wondering whether you were preparing of writing comparable posts to this 1. .Maintain up the outstanding articles! 534450

  5. wig says:

    717377 759784Pretty part of content. I just stumbled upon your weblog and in accession capital to assert that I get truly loved account your weblog posts. Any way Ill be subscribing on your feeds or even I success you access constantly quickly. 206606

  6. 623469 855477How do I know if a WordPress theme supports a subscribe option? 540311

  7. 654062 19725I visited plenty of internet site but I conceive this 1 holds something particular in it in it 473239

  8. 339049 946496A thoughtful opinion and suggestions Ill use on my internet page. Youve naturally spent some time on this. Well carried out! 846497

  9. 18024 813646You ought to get involved in a contest personally of the finest blogs on-line. I will recommend this page! 113583

  10. 535273 886108But wanna say that this is really useful , Thanks for taking your time to write this. 34502

  11. 404063 879483Admiring the time and energy you put into your weblog and in depth details you offer. It is excellent to come across a weblog every once in a whilst that isnt the same old rehashed material. Great read! Ive bookmarked your internet site and Im adding your RSS feeds to my Google account. 369084

Leave a Reply

Powered by WordPress | Designed by: buy backlinks | Thanks to webdesign berlin, House Plans and voucher codes