Case Study: Abercrombie and Fitch

For this assignment, read “Abercrombie and Fitch Co.: Looking to the Future,” on pages 87–89 of your textbook. Then visit the Abercrombie and Fitch website for the most up-to-date information about this retailer. In a two-page essay, evaluate Abercrombie and Fitch’s market situation and the company’s opportunities for growth. Be sure to discuss these factors in depth, citing sources to support your position. Your essay should relate to concepts discussed in your textbook, as well as other scholarly resources.

Your essay should include the following information:

Develop a SWOT analysis for Abercrombie and Fitch based on the outline in Chapter 3. Use the sample on page 75 as an example.

Based on your SWOT analysis and the information you have learned about the company, what recommendations would you offer the company for future growth?

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