Case Study : Zappos
Define SCM and how it can benefit Zappos.
Explain CRM and why Zappos would benefit from the implementation of a CRM system.
Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation.
Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers.
Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction.