Central Florida Institute Battling Drug Addiction in The Heartland Discussion

Section A

IMPORTANT: You are seeking the participant’s experience of the subject matter. You are not coding for the topic or other people in the scenario – just what the participant is experiencing about he phenomenon itself. It is not about the phenomenon – it is about how it is experienced.

gives us a very basic sense of how to code. Note that in a real research study, this process would be much more complicated and time consuming, requiring a great deal of content organization and management skills. For this assignment, simply view the video and take notes about any content that stands out to you that indicates what is being experienced, felt, and/or perceived by the participant.

Be careful – it’s not about what non-participants are experiencing, and it’s not about your analysis of what you are seeing or hearing, at this point. It’s about what the participant is experiencing, relative to the scenario she or he is describing. We can only know what the participant is experiencing by reflecting on the words and phrases she or he is using.

Do not use words as codes just because they are repeated, but because they seem to indicate some kind of meaning, perception, or feeling BY THE PARTICIPANT. Refer to your field notes that you have been keeping over the past few weeks to help you with this. Next, review your notes and the video transcripts and develop a few code words that describe the overall experience of the phenomenon by the participant. Then, connect each code word to a phrase, sentence, or passage in the video in order to justify that code word.

For example:

Code word: Afraid (participant indicated fear)

Transcript support: “I was terribly frightened of what would happen next.”

Here are the required headings for discussion 1:

Video name

Code words (list each code and the phrase or sentence from the video that it describes) (focus on behaviors and feelings of the participant, not things, categories, or lists … and not the people that the participant might be talking about, other than what the participant feels about them. Keep repeating in your mind, “It is all about what the participant is experiencing.”).

Discuss (discuss your coding process and how you arrived at your codes. Be sure to include the transcript source and your field notes source in this description)

Reflection/Questions (discuss any insights or ask questions regarding this process)

Video you can write about: Video

Kundert, J. (2012). Battling drug addiction in the heartland (video file).

Code words

1) Impact of the social issue.

2) Process of becoming an actor of change.

Part 2 we will explore the role of social change in research, and especially as it applies to your work at Walden and the upcoming dissertation. Using the various Walden sources (course readings, the social change website, and your analytic memos), discuss positive social change.

  • Write a background statement of approximately 1–2 pages that includes:
    • What you have learned about social change as a social issue.
    • What you have learned about social change as a research problem. Support your insights with academic citations from the Learning Resources.
    • Describe the gap that your study will address.
  • From the gap, create a brief purpose statement that is aligned with the following research question:

Here are the required headings for discussion 2:

Positive Social Change
Impact of the Readings
Reflection/Questions (discusses any insights or ask questions regarding this process)


Saldaña, J. (2016). The coding manual for qualitative researchers (3rd ed.). Thousand Oaks, CA: Sage Publications.

  • Chapter 1, “An Introduction to Codes and Coding” (pp. 1–42)
  • Chapter 2, “Writing Analytic Memos About Narrative and Visual Data” (pp. 43–65)

Ravitch, S. M., & Carl, N. M. (2016). Qualitative research: Bridging the conceptual, theoretical, and methodological. Thousand Oaks, CA: Sage Publications.

  • Chapter 7, “An Integrative Approach to Data Analysis” (pp. 215–236)
  • Chapter 8, “Methods and Processes of Data Analysis” (pp. 237–270)

Rubin, H. J., & Rubin, I. S. (2012). Qualitative interviewing: The art of hearing data (3rd ed.). Thousand Oaks, CA: Sage Publications.

  • Chapter 12, “Data Analysis in the Responsive Interviewing Model” (pp. 189–211)
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