Choose a company and discuss which BCG category (star, cash cow, dog, or question mark) would apply and why.

Choose a company (except Amazon) and discuss which BCG category (star, cash cow, dog, or question mark) would apply and why. Analyze whether it is always possible or desired to be in any one category at all stages of a company’s evolution, and whether every company should strive to be in the star category.

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14 Responses to “Choose a company and discuss which BCG category (star, cash cow, dog, or question mark) would apply and why.”

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