Corporate Branding

Two partners own together a small landscaping business in North Carolina, called Summer Lawn Care. They have been specializing in summer grass seeding, installation, and maintenance. Recently, the partners acquired special technology and know-how for winter grass installations and maintenance. They also added a tree cutting service as recent storms in the area had caused demand for this service to soar. One of the partners insists that the name of the business should change to Lawn and Tree Care, so that it better reflects the range of services and, thus, generates more customer interest, and thus contracts. The second partner wants to keep the old name and argues, “We have already paid for business cards, vehicle paint, signage, and ads in Yellow Pages”. Evaluate the arguments of the two partners. Explain and illustrate their points by identifying the relevant and irrelevant costs for this decision.

Guided Response:
In 300 words or more, please, provide your response to the above discussion question. Identify all the costs in the decision process, including explicit costs, implicit costs and sunk costs. Substantive responses use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topic.

You can leave a response, or trackback from your own site.

CLICK ORDER NOW TO GET A CUSTOMIZED PAPER ON THIS TOPIC JUST FOR YOU!! 0%PLAGIARISM 100% ORIGINAL PAPER

11 Responses to “Corporate Branding”

  1. thepoc says:

    95160 724885Id always want to be update on new weblog posts on this internet web site , bookmarked ! . 534394

  2. Harold Jahn says:

    718113 710212Wow, incredible blog layout! How long have you ever been blogging for? 734655

  3. 782016 515410I always was interested in this subject and still am, thankyou for posting . 523646

  4. 180481 109919Im often to blogging and i in actual fact respect your content. The piece has really peaks my interest. Im going to bookmark your content material and preserve checking for brand new information. 677866

  5. 176226 808447You produced some good points there. I did a search on the subject and identified most people will agree together with your blog. 925314

  6. 237248 182437Some truly nice stuff on this internet site , I it. 134995

  7. 858200 931039Created to measure curtains […]check out the websites listed below, worth a read for interiors and rugs enthusiasts[…] 388136

  8. 토토 says:

    934126 645191Good web site. On your blogs very interest and i will tell a friends. 804758

  9. 607591 732146Right after study numerous the websites on your own internet site now, i truly like your means of blogging. I bookmarked it to my bookmark internet site list and will also be checking back soon. Pls consider my web-site likewise and tell me what you consider. 577894

  10. 613196 710492Thank you for having the time to discuss this topic. I truly appreciate it. Ill stick a link of this entry in my site. 936332

  11. 180895 412406Thank you for your details and respond to you. auto loans westvirginia 722343

Leave a Reply

Powered by WordPress | Designed by: buy backlinks | Thanks to webdesign berlin, House Plans and voucher codes