Define Shutterfly’s generic business-level strategy

please read attached files and finish the 4 questions. (least 250 words each question)


  • According to Housenbold, success is to “figure out what you’re good at, figure out where you can make money, and focus”. How is his remark related to strategic management?
  • What industry is Shutterfly competing in? Use the five forces model to briefly analyze this industry.
  • Define Shutterfly’s generic business-level strategy. Who is the targeted customer? What customer need does the company satisfy? How does the company use its competencies to satisfy the need?
  • What challenges do you think Shutterfly currently has? What recommendations do you have?
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