Analyze the right market entry method(s) for a given company for a particular region.
Review the case study above and prepare the necessary document as explained below.
Use the following website as a starting point for research on this project:
In addition, you may likely need to do some additional research to help complete this project.
Please choose from one of the following countries to expand into: Japan, Brazil, India, Liberia, Ukraine, or Thailand.
Rocky Mountain Chocolate Factory (RMCF) has hired you as a consultant to help them with a planned expansion into a new market. Your role is to help facilitate this expansion into a new country/region, and to point out options and possible hurdles the company will face that they aren’t aware of. Write a business memo to the Director of New Business (DNB) outlining the overall business environment for the expansion, including the following:
- Indicate what the expansion strategy method should be for the country or region of your choosing.
- Identify three different factors that would support your entry strategy that you choose for your particular country or region and explain why they will beneficial.
- For the market entry method you choose, discuss two disadvantages to using this method for the expansion.
- Ensure your report has an introduction properly describing the general situation of what it will address, and then a conclusion wrapping up your points and what you addressed in the report and validating the market entry method you choose for RMCF.