Choose a Part 121 air carrier (such as American, Delta, Southwest, etc.) and provide data that shows how that enterprise has successfully employed competitive advantage obtained through the utilization of information technology to win and keep loyal customers or operate more efficiently in the reservations, maintenance, or operations departments. You may provide a historical example that would be found going back several decades.
Conduct in-depth research on the topic using, at least, two primary sources, outside of the course textbook, as references. Compose your Case Study assignment deliverable as a scholarly paper. Use Microsoft Word® to compose your data. Please remember to include a Title Page with a “Running head,” an Abstract, in-text citations, a Conclusion, and a Reference List. The body of the paper should be two-three pages of double-spaced text in length.
Use APA Style to cite and reference any data “borrowed” from sources.