This assignment covers chapter seven, Strategy and Technology, and chapter eight, Strategy in the Global Environment.
Chapter 7 Questions
- Describe standardization, format wars, and how standardization can lead to a format war.
- Once standardization occurs, how does the industry benefit?
- During a format war, describe how competition occurs and how a price war can take shape.
- Define first and second movers. How do these two entities interact within and industry, and who learns what as the industry takes shape?
Chapter 8 Questions
- Why do companies go global? Once a company has decided to go global what entry modes could the company leverage to break into the global market?
- What additional benefits from economies of scale does a company receive from going global?
- Describe the main strategies available to an organization going global. Describe why each strategy may be chosen.
- What are the advantages and disadvantages of the different entry modes a company can use to break into the global market?