ID 150 American corporation

My company is (Adidas company).

Detailed Outline of Corporate Profile

Overall: Your paper should be a combination of material from the company itself (website is one source), other business references (Business Week, the Wall Street Journal, Business Source Premier, Fortune Magazine, Forbes, Hoovers, Google Finance, Yahoo Finance, Bloomberg, etc.), the textbook, and your own interpretation of the topic.

also, you can include charts and graphs

it will be 7 full pages.

Corporate Profile Module III:

You are to include three independent articles in this section.

Globalization

  • Why do companies engage in international trade? Is your company “global”? If it isn’t, why do you think it has chosen to remain purely domestic?
  1. If it is global, what cultural and legal differences does it encounter in the global business environment?
  2. What form of international business activity does it engage in?
  3. Which strategic approaches does your company use?
  4. If your company does not engage in international business activity, what country do you think would be good for your company’s expansion, and what strategic approach would you suggest?
  5. If your company does have international operations, do you think the selected strategy is working? Would you change anything about your company’s strategy?

Corporate Profile Module IV:

You are to include three independent articles in this section.

  • Discuss the marketing concept and why it is important to a business. What factors in the external environment affect your company? (Consider economic conditions, the natural environment, social and cultural trends, laws and regulations, and technology)
  • Who constitutes your company’s target market?
  • Apply the four Ps to your corporation. How is your corporation competing in the current economy?
  • How would you improve upon your company’s marketing strategy using what you have learned?
  • Conclude with how you think the company is positioned for the future.
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