This is a discussion question and must be about 75 words in length.
Identify a leader (other than those mentioned – see comments below) who epitomizes “why-centered” messaging. Cite examples to support your nomination and discussion whether you agree that a “why” versus a “what” or “how” focus distinguishes a manager from a leader.
Watch the “TEDTalks: Simon Sinek—How Great Leaders Inspire Action” video located in the Electronic Reserve Readings.
After watching this video, the leaders mentioned were Apple (Steve Jobs); Wright Brothers; TiVo; Martin Luther King
Used Diffusion of Innovation