Iowa Western Community College Pike Place Fish Market Paper

Please watch the video before you answer the following questions:

Pike Place fish market (homework rubric)


  1. What is Pike Place Fish Co’s business level strategy? Explain and give examples from the video (Chapter 6, ppp 24-25)
  2. Companies can be Decentralized or centralized; Flat or Tall; Organic or Mechanic. In this case what is Pike Place using? Explain, provide examples (Chapter 8: ppp 12-15)
  3. Explain and provide examples of all the types of organizational changes that Pike Place Fish experience. (Chapter 10, ppp 5)
  4. Using the Michigan Studies, (Chapter 11, ppp 8-10) what is the type of leadership behavior shown by John Yotukura (owner) before Jim (consultant) came to help him turn around the company? and what is the type of leadership behavior shown by John Yotukura (owner) after Jim (consultant) came to help him turn around the company? Explain and provide examples
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