JWI518 Strayer University New iPhone Campaign Proposal Presentation

WI 518: Marketing In a Global EnvironmentAcademic Submissions and Evaluations©Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed,in whole or in part, without the expressed written permission of Strayer University.This course guide is subject to change based on the needs of the class.JWI 518 –Assignment 2(1196)Page 1of 8Assignment 2: Marketing Campaign Slide DeckPart A: Drafts for Slides 1 to 7, due Week 5, Sunday (Weight: 10%)Part B: Complete Marketing Campaign Slide Deck, due Week 7, Sunday (Weight: 25%) OverviewIn this assignment, you assume the role of Director of Marketing at a Fortune 500 company. The Chief Marketing Officer (CMO) has reviewed your Campaign Brief and shared it with the executive team. They have asked for a presentation with details of the proposed Marketing Campaign. This presentation will be developed as a PowerPoint slide deck in Assignment 2 and presented via Zoom in Assignment 3. For Assignment 2,you will create a PowerPoint deckof 10to 15slides. To support you in this assignment, there is a Campaign Plan Templateavailable in your Blackboard course. You should use this template as a guide in developing your slides, to ensure that all required content is included. Bear in mind that your audience will be the CMO and members of the company’s executive team. As high-level decision makers, these are very busy people, so you know that you must present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the campaign. Leverage what you have learned in the first seven weeks of your JWI 518 -Marketing in a Global Environmentcourse, including the textbook readings, Lecture Notes, articles, videos, and external resources. You will also build on the work you did in your Campaign Brief in Assignment 1. Submission of Part Aand Part BIn Week 5, for Part A, you will submit draft versions of Slides 1 to 7. Yourprofessorwillgradetheslidesandprovide feedback to help you revise and refine your slides.Your draft slides should be as complete as possible. If you still need additional data, note this in your slides and indicate what will be added and where you plan to locate the data. Assignment 2, Part Ais due by Sunday, midnight of Week 5.

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