Marketing 101

Assignment 1 Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

·Define what a distribution channel is and discuss why it is important to the marketing process.

·Discuss the differences between direct and indirect distribution channels.

·Introduce the article and its author(s) and give a brief summary of its core message(s).

·Analyze the relationship distribution channels have to maintaining a satisfied target market.

·Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.

·Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Assignment 2 Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

·Describe your organization’s mission, vision, and values.

·Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.

·Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.

·Select two of the following departments and explain marketing’s role in coordinating their distinct functions:


oCustomer Service

oAdvertising and Public Relations

oResearch and Design


oOperations or Manufacturing

·Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.

·Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.

·Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

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