Talk about these two concepts through advertising concept
Video is advertising’s rising star, with over 70% of marketers planning to increase their use of video.
This rich media format is both highly informative and easy to consume, perfect for illustrating the benefits of your product in a genuine and memorable way.
Video also allows for targeted delivery. The best videos ads arrive with precision and impact, helping to:
- Net impressions
- Develop brand awareness
- Feature new products
- Secure conversions
- Encourage organic shares
And unlike TV, video virality activates audiences.
Organic engagement creates buzz that translates into valuable social proof for your brand. According to E-Tailing, a cross-channel merchandising company based in Chicago, 57% of consumers say videos provide them the confidence to buy products online.
Email is old, but it’s certainly not obsolete.
Nearly 60% of B2B marketers say that email is the most effective channel for generating revenue, according to PR Newswire.
This ad medium lets you segment, target, and trigger ads. Personalized email also helps to distinguish your brand.
Expect a robust email campaign to:
- Increase site traffic
- Elevate engagement
- Improve customer retention
- Drive upsells and cross-sell