Marketing Case Study

Case Study 7.1, Tasti-Fresh Bakery Products, Page 219 in the text

As sales managers individuals face situations where they may need to make sales management decisions. The Case Study 2 assignment involves a situation brought to a manager’s attention by a customer. Your paper should include the following information in double-spaced, paragraph form in the order provided:

Paragraph 1: Provide a brief synopsis of the case study. Please include critical information you will reference in subsequent paragraphs.

Following Paragraphs: Respond to the items 1 and 2 in the case study. Please provide supporting details as necessary. Put yourself in Laurel, Curt and the customer’s position…….what would you do? Remember what we have reviewed to this point in the class and utilize this information to support your responses.

Final Paragraph: Respond to item 3. Give consideration to what might be impacting Curt’s performance in the workplace and what options exist for Laurel to address immediate issue and to prevent similar issues in the future.

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