Marketing – Foreign Market Commonalities

Various factors or forces impact a company’s decision to go into a foreign market and affect the outcome of that decision. To the extent that a country or market have several factors in common with the original market or with each other when choosing several markets, it will be easier to enter that market.

  • If a U.S. software company that primarily creates and sells educational software wants to expand into two foreign markets, what factor commonalities should the company be looking for when deciding on the two countries?
  • Provide two country suggestions and explain your reasoning.
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