Marketing Management The potential impact of product quality on customer satisfaction and company profitability

Group-based Assignment

This assignment is worth 30% of the final mark for MKT202e Marketing Management.

The cut-off date for this assignment is 10 October 2017, 2355hrs.

This is a group-based assignment. You should form a group of 4 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility of the group leader is to upload the report on behalf of the group.

It is important for each group member to contribute substantially to the final submitted work. All group members are equally responsible for the entire submitted assignment. If you feel that the work distribution is inequitable to either yourself or your group mates, please highlight this to your instructor as soon as possible. Your instructor will then investigate and decide on any action that needs to be taken. It is not necessary for all group members to be awarded the same mark.

This assignment covers materials studied in Units 1, 2, 3 and 4. You should review all your materials in the text book and study units before commencing on this assignment.

The total length of the report should not exceed 3,500 words, excluding the cover page, table of contents, references or appendices. Please use font type Times New Roman, font size 12 and 1.5 spacing in your report.

Important Note: Grading of TMA/GBA/ECA Submissions

Marks awarded to your assignment are based on the following guidelines:

  1. 80% of the marks are allocated to the content of your answers:  The marks awarded to what your answers cover depend on the extent to which they cover the key points that correctly and comprehensively address each question.  The key points should be supported by evidence drawn from course materials and, wherever relevant, from other credible sources.
  2. 20% of the marks are allocated to the presentation of your answers: Wherever applicable, the marks awarded to how your answers are presented depend on the extent to which your answers:
    •  form a sound reasoning by developing those key points in a clear, logical and succinct manner;
    •  provide proper and adequate in-text citations and referencing to content drawn from course materials and other credible sources;


MKT202e Group-based Assignment

  •  strictly follow APA formatting and style guidelines1, in particular for:
    •  in-text citations and end-of-report references;
    •  the identification of figures and tables;
  •  use, wherever relevant, the specialised vocabulary and terminology commonly used in discussions about the topic(s) covered by each question;
  •  provide a reference or bibliography at the end of the main report;
  •  include the less relevant details in an Appendix;
  •  use sentence constructions that are grammatically and syntactically correct;
  •  are free from spelling mistakes; present the workings, numerical formulations and results in a logical manner that follows the APA formatting and style guidelines;
  •  design and present graphs, diagrams and plots that follow the APA formatting and style guidelines;
  •  are highly original;
  •  have proper formatting, which may:
    •  include a properly formatted cover page;
    •  respect the answer length/word count set out in the assignment guidelines, if any is prescribed;
    •  present answers in paragraphs with proper spacing and page margins;
    •  include page numbers and appendices, if necessary.

1 You can find a short tutorial on the APA formatting and style guidelines here: . Additional details (pertaining to tables and figures) can be found here: .


You can leave a response, or trackback from your own site.


7 Responses to “Marketing Management The potential impact of product quality on customer satisfaction and company profitability”

  1. agile DevOps says:

    300179 634265Hiya. Very cool internet site!! Man .. Beautiful .. Amazing .. I will bookmark your web website and take the feeds additionallyI am happy to locate numerous valuable data here within the post. Thank you for sharing 702634

  2. 337268 815879Do you mind if I quote a couple of your posts as long as I offer credit and sources back to your internet site? My blog is in the exact identical region of interest as yours and my visitors would truly benefit from some of the information you give here. Please let me know if this ok with you. Thanks! 80298

  3. 345592 482347I just added this blog to my rss reader, exceptional stuff. I like your writing style. 616619

  4. CI CD says:

    778334 380848This is the suitable blog for anybody who needs to seek out out about this topic. You notice so much its virtually laborious to argue with you (not that I really would wantHaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Excellent stuff, just wonderful! 793529

  5. 448708 350419Actually instructive and superb structure of articles, now thats user friendly (:. 875769

  6. 615853 113608Visiting begin a business venture about the internet usually means exposing your products or services moreover provider not only to some individuals inside your town, but yet to plenty of future prospects who might be over the internet many times. simple internet business 946316

  7. 75277 208433This internet internet page is genuinely a walk-through for all with the information you wanted about this and didnt know who to ask. Glimpse here, and youll surely discover it. 472784

Leave a Reply

Powered by WordPress | Designed by: buy backlinks | Thanks to webdesign berlin, House Plans and voucher codes