Marketing plan

Google Fiber Financial Data and Projections

Define the approximate size, in units and dollars, of the target market for each of the company’s products/services.

Provide management’s estimate of the company’s market share and associated industry rank for both the last three years (actual) and the next three years (projected).

What has been the growth and profitability history of the industry, the company specifically, and what are its future prospects? If the projected growth rate exceeds the historical growth rate, discuss the major factors behind the company’s assumptions (e.g., technological breakthroughs, lower production costs that can be passed on to customers, value chain benefits/competencies, etc.)

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