Marketing Questions Understand disintermediation

Please answer each question in 150 words minimum.

  • Understand disintermediation (the delivery of products and services by intervening in the traditional flow of good). How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?
  • How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?
  • What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
  • How is building a brand in a business-to-business context different from doing so in the consumer market?
  • How is strategic planning carried out at the business unit level?
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