marketing research unit 3 case study

For this assignment, read the case study 6.1: “Demand for Gas Guzzlers,” on page 165 of your textbook. Once you have

read and reviewed the case scenario, address the following points, using thorough explanations and well-supported


1. Contrast internal versus external secondary data sources.

2. Utilizing this resource, as well as other secondary data, compile information about recent trends in SUV

purchases. Report what you learned, and forecast whether SUV sales are likely to recover or if sales will continue

to decline.

3. From the standpoint of an automobile company, what sources of information discussed in Chapter 6 offer relevant

secondary data?

4. Are there any ethical implications of a company utilizing either internal or external secondary data?

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use

your textbook as a reference, as well as one additional source from a credible location. All sources used, including the

textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

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