MBA 640 Innovation thru Marketing and Technology

Project 3-What’s expected

Project 3: Developing a Marketing Strategy for a New Consumer Product

  • Submit a four-page environmental scan report with results from the following analyses: PESTEL, SWOT, and Porter’s 5-Forces.
  • Submit a three-page consumer buying behavior analysis report.

Project 3: Developing a Marketing Strategy for a New Consumer Product

Submit a three-page STP report.

Submit a two-page report on the stages of the new product development process; as well as the value proposition.

Project 3: Developing a Marketing Strategy for a New Consumer Product

  • Submit a four-page marketing mix strategy report, early in the week
  • Submit a one-page report explaining your financial analysis, monitoring, implementation, and implementation plans, early in the week.

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