Attached is the template for the paper and the milestone requirements. My chosen company is Starbucks and the idea I have is to offer students a 10-15% discount on drinks. The part that I need help with is the core competencies section.
Section Five: Core Competencies
Identify and explain three to five core competencies for the company you have chosen.
Explain how and why they are not easily duplicable by the competition.
Explain how these core competencies dovetail with your new product or service offering.
Explain which competency or competencies will the new business offering benefit and why?
What strategic implications will, or could this have on the new offering