Media Options

NIKE

** The assignment details are below however, I only need Part I. and Part II. listed below these instructions***

Part I. In 150 words or more…Discuss Nike Company History, Target Audience & Effective Communications Media Options (TV,FaceBook) for Nike (do not talk much about the brand or strategy, another team member is covering that part)

Part II. Create a 2 slide PowerPoint with speaker notes illustrating Target Audience & Effective Communications Media Options for (Nike)

  • First Slide – Nike Logo (Nike Check with “Just Do It)
  • Second Slide- Illustrate Target Audience & Effective Communications Media Options for Nike



Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is the desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is the desired outcome.

Assignment Steps

As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.

Step 1: Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.

Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.

Step 2: Discuss and create a paper in a minimum 700 words the differences between the traditional media option and the new media option the team selected in terms of audience, reach, channel and content. Use the paper’s content to create a couple slides in your team’s 7-10 slides presentation. Likewise, use this content to capture your speaker notes in the PowerPoint presentation. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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