MKT Marketing Management Week 10 Discussion 1

Cause Marketing – Watch the videos, What Is Cause Marketing? and Why Cause Marketing Is Important, and answer the following questions:

Question One

  • Let’s create a cause marketing campaign for a million dollar idea. What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?

Question Two

  • Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.

Question Three

  • How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.

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