MKT100 Trident Module 3 Distribution & Marketing Plan Discussion

Discussion: Online Distribution


Differentiation

The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.

WEEK 1 DISCUSSION POST

The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation.

  • Provide a brief introduction to the company with which you are working.
  • Using the dimensions of service quality, develop a strategy to differentiate the company.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 2 DISCUSSION POST

Using predominately articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), research distribution channel structure:

  • Provide a brief introduction of the company with which you are working.
  • Research distribution channel systems.
  • Apply a distribution channel to your product enhance customer value.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format

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Module 3 – Background

DISTRIBUTION & MARKETING PLAN

Discussion

The Behavioral Consequences of Service Quality
https://www.researchgate.net/profile/Valarie_Zeithaml/publication/248768479_The_Behavioral_Consequences_of_Service_Quality/links/543d1f660cf20af5cfbfacea/The-Behavioral-Consequences-of-Service-Quality.pdf

The Advantages of a Product Differentiation Strategy
http://smallbusiness.chron.com/advantages-product-differentiation-strategy-17691.html

Service Quality Differentiation Competitive Strategies
http://smallbusiness.chron.com/service-quality-differentiation-competitive-strategies-72197.html

Distribution channels
http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/

Channel Management And Physical Distribution
http://www.fao.org/docrep/004/w3240e/W3240E09.htm

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