MM Discussion 2

What Is the Best Type of Marketing Research?

Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.

Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.


Information clearly relates to the main topic. Contributions are thoughtful and relevant to the discussion. Student includes examples and suggests external sources (links) to enrich the discussion. The quantity of information provided in the posting is appropriate to state the student’s opinion. Professional vocabulary and writing style are used consistently throughout the discussion.

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