Multinational Corporations Case Study Starbucks Wins Key Trademark Case in China

Purpose of Assignment

At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved.

Assignment Steps

Select one of the following cases from the textbook:

  • Starbucks Wins Key Trademark Case in China (Ch. 2, p. 56)

Prepare a minimum 700-word analysis addressing the following:

  • Analyze the legal, cultural, and ethical challenges encountered by the global business case you selected.
  • Determine the various roles host governments played in this particular global business operation.
  • Summarize the operational challenges global managers faced as illustrated in your
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