Multinational Strategy

Assume you are in charge of developing the strategy for a multinational company selling products in some 50 countries around the world. One of the issues you face is whether to employ a multi-domestic, a transnational, or a global strategy.

In a three- to four-page paper, address the following:

  • Analyze which of these strategies would make more strategic sense to employ if your company’s product is mobile phones. Explain your answer.
  • Determine whether or not a multi-domestic strategy would be more advisable than a transnational or global strategy if your company’s product is dry soup mixes and canned soups. Explain your answer.
  • Analyze which strategy would it seem to make more sense to pursue if your company’s product is large home appliances, such as washing machines, ranges, ovens, and refrigerators: a multi-domestic strategy, a transnational

strategy or a global strategy. Explain your answer.

The length and formatting requirements include:

  • Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
  • Formatted according to the CSU-Global Guide to Writing & APA.
  • Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. The CSU-Global library is a great place to find these resources.

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