New Product/Service SWOT Analysis

Analysis/Design Info Systems

Week 2 – SWOT Analysis

Decide on a new product -or- service

Create a SWOT analysis for a new product or service that you are going to introduce. Use information from the text (textbook information attached) to identify strategies for introducing the new product and/or service. List tactics used to create and/or produce the new product or service.

Write a paper of approximately 750 words that addresses the following components:

o What is your plan for introducing the new product and/or service?

o Summarize your SWOT analysis, including the strengths, weaknesses, opportunities, and threats.

Review the Writing Rubric, which will be used to grade this assignment.

Format your paper using guidelines in the Writing Style Handbook.

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