Northeastern University D. Light Design

Case Study Questions:

  1. What are the consideration and constraints d.light needs to take into account in establishing a distribution channel structure in India?
  2. Discuss how the choice of different channels might affect rural consumers in India.
  3. What would you recommend to d.light for its distribution channel choice? Why?

MS Word document using the Turnitin dropbox – Outside Source needs to be cited!

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