OI466 University of Phoenix Product Innovation Strategy Proposal

Assume your organization, or one with which you are familiar, has made a strategic decision to become more innovative.

Identify unknown problems and unmet opportunities before you develop an innovative strategy to address them.

Follow the IBDM five-step roadmap to prepare a 1,400- to 1,750-word proposal in which you apply the steps to the creation of an innovative business product.

Explain the unique nuances of innovative product development as it relates to the IBDM.

Access the Electronic Reserve Readings, University Library, Internet, or additional resources to identify a minimum of two current sources which support your position.

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