prepare a written analysis of 400-600 words that uses the text and other credible sources as appropriate.

  • Perform comparative situation and strategy analyses for the four companies with dominant market share. What are the advantages and disadvantages for each of the industry’s top competitors?

The Movie Exhibition Industry: 2015 -GROUP

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeGroup – External analysis of trends in the general environment

3.0 pts

Exceeds expectations and indicates critical opportunities and threats with potential to affect the success of theater owners.

2.0 pts

Analysis fully and accurately identifies the external conditions that influence growth and performance in the film industry.

1.0 pts

Analysis identifies the external conditions that influence growth and performance in the film industry.

0.0 pts

Analysis fails to identify some of the external conditions that influence growth and performance in the film industry.

3.0 pts

This criterion is linked to a Learning OutcomeGroup – External analysis of competitive forces in the industry environment

4.0 pts

Exceeds expectations and weighs the competitive forces to provide a reliable prediction of the intensity of rivalry anticipated in the industry.

3.0 pts

Assessment accurately estimates the competitive forces with potential to reduce theater profitability and determines their likely effect on competitive rivalry.

2.0 pts

Assessment includes and accurately estimates the competitive forces which have the potential to reduce theater profitability.

1.0 pts

Assessment excludes or inaccurately estimates some of the competitive forces which have the potential to reduce theater profitability.

4.0 pts

This criterion is linked to a Learning OutcomeGroup – Competitor analysis of companies with dominant market share

3.0 pts

Exceeds expectations and integrates the advantages and disadvantages of each of the competitors’ strategies into the analysis.

2.0 pts

Analysis provides a comprehensive and precise overview of the top competitors’ business situations and approaches.

1.0 pts

Analysis provides a good overview of the top competitors’ business situations and approaches.

0.0 pts

Analysis fails to provide a complete overview of the top competitors’ business situations and approaches.

3.0 pts

This criterion is linked to a Learning OutcomeGroup – Evaluation of revenue sources and major costs associated with theater operations

3.0 pts

Exceeds expectations and emphasizes the severe constraints of managing an unprofitable business model.

2.0 pts

Financial review presents a thorough and detailed accounting of the industry’s income structure and discusses its impact on the financial performance of exhibitors.

1.0 pts

Financial review considers the revenue sources and major costs that impact today’s film exhibitors.

0.0 pts

Financial review does not consider all of the revenue sources and/or major costs that impact today’s film exhibitors.

3.0 pts

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