Promotion Mangement SWOT Analysis

I wanted to have a food truck that sells Filipino food.The current location I have now would be perfect for this business as there is no Filipino restaurant nearby.The base has limited restaurants or food chain so having a variety would be good for the community and business.

The Marketing Plan: GAP Analysis

Every business should determine its own standards for success when evaluating the attractiveness of a market, since every industry has its unique circumstances. Criteria that influence Segment Attractiveness include:

·Market Growth (Market Size, Growth Rate, Market Potential)

·Competitive Intensity (Number of Companies, Ease of Entry, Substitutes)

·Market Access (Customer Familiarity, Channel Access, Company Fit)

While benchmarking based on criteria is beneficial in capturing the qualitative aspects of a market situation, the profit potential must also be assessed for all segments deemed attractive based on their market attractiveness indexes.

Segmentation Application

·Provide a brief description of your chosen product/service. (This should be used throughout the class.)

·Analyze customer needs for the target product

·Discuss Segmentation Strategies based on two real competitors’ market position

·Devise a niche marketing strategy that would be appropriate for your company’s product.

Gap Analysis, Benchmarking & Competitive Advantage

·Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.

·Develop Competitor and Competitive Benchmarking.

oCompetitor benchmarking involves identifying a business’s main competitors and then comparing itself against them in key performance areas. Competitive benchmarking involves going outside a business’s market or industry to study a company that excels in an area where the business is deficient.

·Devise Strategies to Achieve Competitive Advantage for the Company

This is the main part of the assignment and requires extensive critical thinking. Do not rely on summarizing information; instead explain based on the definition of each virtue and vice how they apply to your chosen leader. Use your library articles to provide support for the analysis. Use the template and divide your paper into clear sections with headings based on each of the virtues and vices you are discussing.

Using articles primarily from Trident Online Library’s full-text databases (like Academic Search Complete, Business Source Complete, and/or ProQuest Central), research the chosen topic and create a well-balanced 4- to 5-page submission that demonstrates evidence of critical thinking. Remember that this means your paper should not be just a summary of the articles and book chapters that you read, but rather an in-depth analysis that is supported by quality, professional, and graduate-level research.

Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person.

Use the attached APA-formatted template (MKT501 Case2) to create your submission.

Assignment Expectations

Your submission will include:

·Trident University International’s cover page

·A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body and 2- to 3-sentence conclusion)

·The reference list page in APA format


Gap Analysis…

How to Write a Gap Analysis Report…

Customer Segmentation Strategies…

Market Segmentation…

The Strategy of Market Segmentation

Mastering-Strategic-Management Chapter 3 Evaluating the External Environment (PDF)

Mastering-Strategic-Management Chapter 4 Managing Firm Resources (PDF)

You can leave a response, or trackback from your own site.


4 Responses to “Promotion Mangement SWOT Analysis”

  1. fake rolex says:

    870711 129896I enjoyed reading your pleasant website. I see you offer priceless information. stumbled into this internet site by chance but Im certain glad I clicked on that link. You certainly answered all of the questions Ive been dying to answer for some time now. Will surely come back for much more of this. 34049

  2. 614142 754947My wife style of bogus body art were being quite unsafe. Mother worked with gun initial, right after which they your lover snuck totally free upon an tattoo ink ink. I was positive the fact just about every really should not be epidermal, due to the tattoo ink could be attracted from the entire body. make an own temporary tattoo 894122

  3. 안전공원 says:

    31509 538016I like this weblog so considerably, saved to fav. 170562

  4. try this says:

    385148 332256Im having a little concern I cant subscribe your feed, Im making use of google reader fyi. 617358

Leave a Reply

Powered by WordPress | Designed by: buy backlinks | Thanks to webdesign berlin, House Plans and voucher codes