Response Management

  • Response Management

    Competencies Addressed in This Discussion

    • Competency 1: Apply emergency planning procedures to critical incidents.
    • Competency 3: Specify evaluation techniques for emergency management response effectiveness.


    Managing a response to disaster has many moving parts. Examine the Response Management Desk media piece to see articles, government guidelines, Web resources and photos of an actual disaster, a flood in Fargo, ND.Public service announcements play an enormous role in preventing death and damages to property during disasters. Perry and Lindell (2007) point out that the goal of an announcement is to, “convince as many people as possible that they need to protect themselves from the disaster impact. To create the most persuasive message possible, you have to understand the traits of warning recipients and the traits of people in your community” (p.329).


    Perry, R. W., & Lindell, M. K. (2007). Emergency planning. Hoboken, NJ: John Wiley & Sons, Inc.


    Using the details you see in the Response Management Desk media piece,

    1. Construct a public service announcement for delivery either before or during this disaster. Remember the point of such an announcement to persuade people to take protective actions in the face of a disaster.
    2. Describe your audience and your chosen method of delivery. Explain why you chose that method to deliver your announcement.
    3. Determine whether there are special characteristics or needs of your audience that you should keep in mind as you craft your announcement.

    Discussion Objectives

    The competencies addressed in this discussion are supported by discussion objectives, as follows

    • Competency 1: Apply emergency planning procedures to critical incidents.
      • Construct a persuasive public service announcement about an impending incident.
      • Explain why you chose a specific method to deliver your announcement.
    • Competency 3: Specify evaluation techniques for emergency management response effectiveness.
      • Describe your audience and any special characteristics of your audience that you should keep in mind.

    Response Guidelines

    Read the posts from your peers. You must respond to two other posts. Do you find your peers’ public service messages to be persuasive? Why or why not? What suggestions or recommendations do you have for your peers that might improve the persuasiveness of their messages? How might the adjustment impact the recipients?


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