SHNU Dennys Restaurant Brand and Marketing Campaign PP Presentation

The presentation should be 10–12 slides and utilize speaker notes. APA format.

I. Presentation

A. Develop a slide that presents an overview of the brand and marketing campaign. Support your slide with speaker notes.

B. Develop a slide that presents an overview of the evaluation you conducted of the brand’s digital strategies. Support your slide with speaker notes.

C. Develop a series of slides, using real-world examples or images of your own, that describe the digital campaigns (social media, online, and mobile) you are proposing the brand should create. Support your slides with speaker notes.

D. Develop a slide that presents an overview of the marketing research used to inform your proposed digital campaigns. Support your slides with speaker notes.

E. Develop a slide that presents an overview of legal and ethical concerns that must be addressed prior to launching your campaign. Support your slides with speaker notes.

*Feedback from instructor:Nice start, but I need more details. Your slides seem vague in some areas. I am sure a lot of it is in the speaking notes, but the viewers needs to see more action items for each. Ex. Market Research. What was the outcome of the initial analysis? Of the two approaches what were the results? We don’t want to see definitions, but actual action items Denny’s marketing team implemented.

Also, I would consider brightening up the slides. Maybe use a theme to help sell your bullets. Visual impacts as much as text. Consider a graph or image in your final presentation. Good start, and I look forward to seeing the final presentation.

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