SNHU Internet Social Media Marketing Final Project

My company is Blind Georges. The assignment needs to be 3 pages double spaced.

I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do for their business.

A. Overview how social media has been used by businesses over the past decade. Support overview with research.

B. Summarize established best practices regarding the use of social media by businesses.

C. Explain the opportunities and limits of social media as a communications tool.

II. Business Goals: The purpose of this section is to help the organization uncover specific goals related to social media use. These goals will dictate what platforms you choose, what content you share, and what best practices the organization would follow. Identifying the target audience will also ensure the organization uses appropriate platforms and shares appropriate content.

A. Analyze the business’s current state and identify gaps that you will use social media to address. Consider how the organization communicates with its target audience, how well it retains customers, or how frequently it updates its website. B. Select two of the following four goals for the business, based on the identified gaps. Justify your selections. • Drive traffic to website • Increase brand awareness • Connect with customers and clients • Demonstrate expertise

C. Explain how audience engagement through social media can help the business achieve its goals. Support explanation with examples.

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