Social Marketing 101 and Aggregate Demand and Supply

Social Marketing 101

1a. Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products

1b.Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.

Aggregate Demand and Supply

2a. In 1973, there was an oil supply shock created by OPEC (the Organization of the Petroleum Exporting Countries). Your textbook describes the supply shock as a source of the recession which lasted from 1973-1975.

Now the price of oil is dropping. Let’s look at what happens when the supply shock is favorable.

Use aggregate demand and aggregate supply to explain why current oil prices are so low. It is certainly good for consumers, but is there a downside as well?

When oil prices drop, who benefits and who loses? Why? How?

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