Industry Analyst- (Job F) Discuss Porter’s five force model discussed in Chapter 2–relative to the industry of the company we are studying. . What are the Key Success Factors—product competencies, attributes, intangible assets, or competitive capabilities with the greatest impact on future success in the marketplace? Note: In addition to looking at special attributes (features) and intangible assets (patents) examine the following capabilities: Technology (expertise in technology), Manufacturing related KSF (i.e. access to sufficient supply of skilled labor), Distribution related KSF (i.e. Strong Network of wholesalers or retailers), Skills and capabilities-(expertise in design or short time delivery capability such as FedEx).
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SWOT Analyst(Job G)-Conduct a SWOT analysis of the company we are studying. You may use a chart for this deliverable. However, you need to make one recommendation based on the information you provide in your analysis.
Everyone in the business network knows about the SWOT analysis criteria as it is for the most part utilized in the board. In any case, it can likewise be utilized in showcasing and marketing too. The four components referenced in a SWOT analysis these are Strengths, Weaknesses, Opportunities, and Threats help identify any potential internal or external factors that might hinder business performance in the future, they aim to take into consideration the balance between the inner assets of an organization and its capacities while evaluating the possibility of external threats. The SWOT analysis helps the company predict conversion of trends that in turn will aid them in the decision-making process.
According to case 1 on Amazon’s SWOT analysis, the CEO of the company Jeff Bezos is faced with a decision making challenge on whether they should venture into the tablet market or maintain their stay at the reader market where their dominance was proven as a result of their Kindle product line , he decided to settle for the former decision and made a raid into tablets for which the organization had no aptitude on (Juneja, 2018). Amazon sought to combine assets to offer its clientele a thrilling experience. So, the new product was dubbed the name Kindle fire, and its purpose was to help the company take a new avenue in product marketing as they also promoted the services they had been known for (Sawhney, Owens & Goodman, 2018). The assumption the company heard was that the new experience they had to offer would increase the purchase of content just as physical items and administrations. Along these lines, the profits would enable them to recapture the equipment endowment of the item Kindle fire.
Strengths on the decision that Amazon made included it catering to different customer segments within the development of the product and has also helped it diversify its revenue streams. It also provided the company with higher margins in sales compared to other competitors as it still racks higher profits despite downward pressure on profitability (Grant, 2019). Another strengthening factor it has is the strong brand recognition it has in sales and marketing enabling it to charge a premium compared to its competitors. The product also provided exhaustive product mix options to cater to various customer segments in the sales and marketing industry thus gaining its strength in the success of the new product mix. The last strength the Kindle fire gave the organization was a scale up in the market leadership position.
However, the product also imposed weaknesses on the organization such as the decline in market share due to the increased revenues as the sales and marketing industry is growing faster than the company, and therefore the company needs to find out what to do to accelerate future growth. Other than that, the business model of the Kindle fire can easily be imitated by other companies thus throwing Kindle off the market charts to tackle this issue the company needs to design a platform model to integrate suppliers, vendors and end users (Grant, 2019). The decision could also result in the company investing lowly on the Kindle Amazon’s customer-oriented service and can lead to competitors gaining an advantage in the future.
Opportunities to help in the marketing of the product, opportunities such as an online space, accelerated technological innovations and advancements, local collaboration, increasing customer base in lower segments and the trend of customers migration to higher-end products (Sawhney, Owens & Goodman, 2018). Not forgetting the threats that might shut down the whole operation such as shortage of skilled human resources, growing technological expertise that might outdo the organization’s and lastly the trade relation strains between USA and China (Juneja, 2018). Based on the analysis there seem to be far more compelling strengths and opportunities than the weaknesses and threats; therefore, my recommendation would be the organization take the stance and venture into the tablet market.