Strategic Plan, Part 1: Environmental Scan

You will perform an environmental scan for your target company, the one you selected in weeek 1.

Choose an organization according to the following (this should be the same organization as you selected in week 1 – if you need to change your organization you will need to contact your instructor):

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time.
    • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess & evaluate the company’s general environment.
  • Evaluate the organization’s industry operating environment.

Format your paper according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: You will be continuing to build a strategy plan for your selected organization from the previous week. A final strategy plan for this organization will be submitted in the final week of this course. We are going to be looking for your original ideas, thoughts, suggestions and comments in the plan (not past or present plans being employed). The similarity match should not exceed 10%.


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