The assignment

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

  • The overall strategy; why segmenting, targeting, and positioning are useful methodologies
  • Segmentation and targeting choices
  • Characteristics of the target market
  • Why that target market is attractive
  • The positioning strategy

Provide justifications, in the form of research for your decisions and at least two references to credible sources outside of the course and its required readings/media.

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