In the Module 2 Case, we will examine the innumerable ways in which the external environment affects the choice of strategy (creation of threats and opportunities), and how the external environment affects an organization’s chosen strategic direction.
Let’s begin here by reading the following case concerning McCain Foods (note that there are several pages of text):
How McCain responds to changes in the external environment. (2014). The Times 100. Retrieved on April 29, 2014, from http://businesscasestudies.co.uk/mccain-foods/how-…
Using the Times 100 article above, write a 6- to 7-page paper in which you address the following:
After performing some current research on McKain Foods, use SLEPT analysis to critically assess the external environment of McCain Foods, and determine the extent to which the company’s strategies should be adjusted pursuant to the opportunities and/or threats presenting themselves in the external environment.